Toronto Web Design

How Banner Advertising on the web can lead to sales

Banners are an efficient means of promoting your business and its products, services to target audience using Internet as the platform. A well designed banner reflects what you offer and how efficient it is. Banner designing can be referred to as a gateway of leads and sales. Following are some of the important tips one needs to implement to know how banner advertising on the web can lead to sales:

-    The banner needs to be pleasing to eyes. Yes, its visual appeal carries some weight and impacts the viewer to click.

-    Using the right images and words is important. Too many banners that lack flair and relevant content don’t provide genuine traffic

-    Size of the banner is an important factor. While some products and services may demand a large sized banner, others require a small, yet attractive banner to promote their products and service

-    Placing the banner on right pages is important. For example, placing an attractive banner that showcases products related to Hydroponics must be placed o a home gardening page. This ensures it receives relevant clicks of target audience that are interested in the products

-    Banners can be of two types, static and flash. Using flash to design a banner is a common practice these days. But having said that, the end output needs to be relevant, pleasing and appealing to the viewers.

-    Duration of the banner is another important factor. Updating the content and images and replacing banners periodically can give a fresh appeal and look and this improves the chances of acquiring more clicks

-    Tracking the stats is an important element of banner advertising. It would be futile if you designed a banner and placed it on the web without knowing how many clicks are being received and how many of them are unique and being converted into leads and sales

-    Relevant banner exchanges are a great way of sharing traffic, leads and sales. Banner exchange helps business owners and webmasters to share target audience without creating a conflict of interest or direct competition

-    The banner you design needs to be creative and not directly persuading the customer to buy the product. Designing a scenario or making a statement and relating it to your product, service is an efficient strategy

-    Linking the banner to right page (URL) is important. While this is an easy task on hand, a small error can mislead the visitors and this won’t do any good for your business.

-    At times, one banner doesn’t do the job. Its therefore crucial you design a series of banners that promote the same product and service in different ways, languages, demographics and concepts

Follow these tips and design great banners to boost relevant traffic to your website.